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Why optimize the website on mobile?
Why optimize the website on mobile?
Optimizing a website on mobile devices is not only about search engine optimization (SEO) but also ensuring the content and display of a well-optimized website interface on mobile devices. So it can be seen that in addition to optimizing the website on the computer, the interest in mobile devices is also quite important.
According to research data show:
- More than 60% of online searches are done on mobile devices.
- 51.4% of users browse the web using mobile phones.
- Laptop ranked second, accounting for 43.4%.
Your website is well optimized on mobile devices, so when designing your website the top things to consider, you need to invest in making your website more mobile friendly, Optimized user experience.
1. Increase the purchase rate
79% of website traffic comes from phones and tablets. Are you willing to miss this customer base with a non-optimal website on mobile devices?
Owning a less mobile friendly website is like trying to invite customers into the store but welcoming. Guests want to go right away and never come back. And of course, no items are sold.
It will not be useful if the website has a lot of traffic (because you have poured a lot of money for marketing) without generating conversions. With a website designed optimally on all mobile devices, customers will easily find information, compare prices, receive advice and place orders right on their phones.
2. Free way to be appreciated by Google
Mobile friendliness is the third most important factor when Google ranks your site on search engines. Google has announced that it will collect mobile version data of websites before the desktop version (PC). Moreover, Google will get ranking criteria from the mobile version, not the PC version.
3. Get more calls
The more convenient your customers are, the more likely they are to buy. A mobile-friendly website means your email address and phone number are easy to find and clickable on mobile. Customers just need to click on the email address to send an email, or click on the phone number and the phone will start ringing. Customers are easy to contact and you are likely to sell more.
4. Amplify reach
One of the advantages of having a mobile-friendly website is that you can reach a much wider audience. These sites make sharing online simple. Do you have a great article? An attractive promotion program? A meaningful donation campaign? Customers are more likely to share your website on social networks. Let them do it easily with a mobile optimized website.
5. Building trust
57% of customers will not recommend a business that does not give them a good mobile experience. It will be worse if they leave bad reviews on the website because of the bad interface, messy information, require login or turn pages many times, … Do not lose potential customers to your competitors for errors that you can completely fix with just one website designed optimally on every device.
6. Retain customers
Customers are ready to leave if your website takes more than 3 seconds to display the information they care about. A mobile-friendly website will ensure fast page loading speed on this media, with important information displayed first. Fast loading websites not only increase user experience, but also meet Google’s ranking criteria, increasing the accessibility of businesses to potential customers.
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