Knowledge ,Online marketing knowledge ,News

Online marketing experience

Monday September 30th, 2019

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Marketing Online

As you know, online marketing is an effective way of marketing involving advertising a business, website or product on the internet. There are many different ways to do online marketing at a lower cost than traditional marketing, which is easier to implement and has a wider coverage.

Online Marketing Experience: Optimize your website experience

First of all, if you try to pull a lot of customers into the website but the experience on it is poor, it will cause heavy losses for you.

You spend a lot of advertising money placing links on the website and after they come in, they exit again without any buying contact. Are you wasting or not?

User experience on the website is very important. Page loading speed is a typical example!

Website interface: simple, clear, not too cumbersome and more detailed.
Mobile-friendly: optimizing the mobile experience.
Image quality: clear, relevant to the content.
Page load speed: should be less than 2 seconds.
Online payment process: fast and link to popular payment gateways.
Location of contact information: easy to find contact information when customers need it.
How to navigate the content stream: makes it easier for customers to find information and stay on the website for longer.
The uniformity in design: font, font size, color, …

15 Principles you must remember when marketing online

1. What’s strange on the web, nothing is needed for customers to stop.

2. The difference of the web “visit only once” and the site that makes people visit every day is fresh information, new ways of doing things.

3. There must be originality of the content and form, if there is a “copy” of ideas of other people, they must prove that they perform better.

4. Always find out who the target audience is, look up what.

5. Website needs to have a search function so that visitors can search data. This is an outstanding feature that a printed newspaper or a company prochure wants to do well!

6. Don’t brag that your website has everything. Just give me your information and my true ability.

7. Be suggestive and leave tools available to people who search for information on their own. Make people curious to learn, not just present it all.

8. Constantly updated with fresh information.

9. Fresh information is not just words but images. Many websites change this image to create something new.

10. Open the news category for your company and stay up to date.

11. News on the website is not only business information, but also meaningful to educate consumers and businesses, especially e-commerce.

12. The name of the website is also a type of brand. Give a good name, be memorable, and remember to register for copyright to avoid disputes.

13. User related information should be taken seriously. It is great if people go to the website not only to find goods and services, but also to have movie showtimes, upcoming event information, weather, foreign exchange rates, gold prices …

14. Consult users, including soliciting opinions by voting. However, consider leaking information to allow opponents to grasp their ideas.

15. Sometimes it is necessary to have a “happy hour” or “happy day” to encourage visitors to visit your website. The web often gives “temple” some software or register to receive money for a certain information.

Monitor the results of your online marketing strategy

Through the process of testing and analysis, by surveying reviews from customers – who directly perceive your business’s products to evaluate the effectiveness of the online marketing campaign you are doing, from that make appropriate adjustments if necessary.