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What factors affect the price of Facebook ads?
What factors affect the price of Facebook ads?
The issue of running cheap or expensive ads in my opinion is not as important as whether you can sell goods, or attract many people to interact with your caption. Many people often take the price of ads to show to customers or others, but in my opinion if the ads are high priced but the conversion rate – high purchase – it is profitable to spend money on running ads, then the investment is complete. reasonable. However, if you can run cheap ads and sell goods at the same time, that’s great!
ADVANTAGES OF FACEBOOK ADVERTISING
1. Always target the right audience as potential customers
You can completely tailor the audience for your Facebook ad campaigns. This includes orienting which objects will see ads such as: gender, age, country, language.
2. Only pay when someone wants to use your service
Like other advanced ad providers , Facebook gives you the choice of advertising form CPC (cost per click) or CPM (cost per impression). With CPC, you only pay for people who click on your ad. With CPM, you also pay a minimum of $0.03/1000 impressions of the ad (equivalent to 600 VND/1000 impressions). This is a very reasonable cost.
3. High flexibility:
Adjust your campaign easily. You can completely convert between 2 paid forms from CPC to CPM and vice versa. Moreover, other parameters are also easily adjusted to make your campaign more optimal.
Facebook ad content displays an image and an accompanying description. This is an advanced form of advertising and is applied by many companies to bring their business image to many people.
4. Doesn’t depend on budget
You don’t have to pay a fixed budget. Depending on your situation, you may require a daily or monthly budget adjustment to suit your campaign.
5. Reasonable ad delivery
Facebook always ensures that Facebook ads are evenly distributed based on your budget. There won’t be a case where an ad focuses too much on one person and doesn’t appear in another. As a result, your Ads will always appear to potential customers.
Here are 4 important factors that affect the price Facebook ads
1. Good content, stimulating interaction: I think the first thing you should care about is the content, The content is written when running ads if readers interact when they see or click on your ads. When you see high, often the price of ads will be “very soft”.
—> Call to Action
—> Eye-catching images
—> Interesting information right at the top
—> Call to Action
2.Target standard target audience:
—> If your customers are in their 18s and twenties, but the advertising content, your target is written for people over 30 years old, it is a big failure, so pay attention to the standard target audience. target, you should divide the audience and write ads, use images accordingly to be able to “please” the most readers.
3. Fanpage: Facebook advertising
—> Good interaction, full of information
—> For many years, do not violate the policies of facebook
—> Don’t run out of money from facebook
—> Has a good number of fans
4. Landing Page Quality:
If you use the click to web. Pay attention to optimizing your landing page, because the content of the landing page will contribute to the high price of your Facebook ads.
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